Fashion blogging selon Franca Sozzani

On the 28th of January Franca Sozzani of Vogue Italia published an article on her personal blog that talked about fashion blogging. There’s a big talking around fashion blogging but the main part of this conversation is conducted by web users: bloggers, followers, fans… The big plus of this article we can finally have an external analysis of the phenomenon.

Go to the article

For me the most important sentence is: “What is the point? First of all, I don’t even know who they are, apart from someone, because they are many and very similar with each other, and they are so obsessed with changing their clothes in order to be noticed that to my eyes they automatically become a group, and not single persons”.

I completely agree with that: right now the main risk of fashion blogging is to become a fashion, and to be passé on the next season. So be creative, try to stand out from the crowd using what you really have to say, and not only your outfit.

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Social window shopping: Fashiolista

Shopping online is no more like going on a website, finding what you want and buying  it, and Social Shopping has become a very fashionable subject. Mainly it’s all about sharing the items that you like and having them on a single web e page, just one click away from the buying page. For users who like shopping the main utility is having an overall knowledge of what is fashionable right now and having the possibility to share their taste in fashion and to find other people with similar views. On the other side, this kind of instruments represent a huge opportunity for companies for their products to be known among a bigger audience. It gives them the chance to see if their product are going well and to have a direct access to what consumers think about. Furthermore, they give them the opportunity to communicate in different environments and away from the classical web site.

After the biz buzz about Polyvore, with 3.7 milion of users per months, the same concept has been used by Fashiolista, but while Polyvore focuses on using product to produce something creative, even if shopping is just around the corner, Fashiolista tries to reproduce online the experience of the classical window shopping: you go online, you find a product, and instead of adding to your wish list, which is only valid on that particular web site, you add it to Fashiolista, where you have a list of all the products you like and you share with your friends and community members. The big plus is that it’s simple and it doesn’t require a big effort, so it can easily become a part of the daily navigation. There is only one problem: what to do when you’re broke and you have that list of things that you like but you can’t buy? Let’s hope they can soon find a solution to that…

Cicciput per Kara Van Petrol

Attualmente sto collaborando con Kara Van Petrol, un’azienda fiorentina di pelletteria, per realizzare la loro presenza sul web 2.0.

Ho creato il sito web utilizzando un blog di WordPress, ed è http://karavanpetrol.com. Ho scelto di usare un blog in modo che anche i proprietari possano interagire direttamente sulla piattaforma.

Poi ho creato una fan page su Facebook, da cui vorrei che partissero alcune iniziative per coinvolgere i clienti di Kara Van Petrol.

Infine, visto che avevo molte foto a disposizione, ho creato un account su Flickr, http://www.flickr.com/photos/karavanpetrol.

Ora il problema è far conoscere le iniziative a un numero più ampio di persone. Suggerimenti?

Cicciput on Inmybag!

Since I’m working with bags and social networks I decided to create an account on Inmybag, a Japanese social network focused on bags. It’s really simple: you just need to take a picture of your bag and the things you keep inside it, upload it and start sharing opinions with the other Inmybaggers!

I posted my first bag and I received comments and likes. I also found out that there are many tweets about me, but unfortunately they are in Japanese. I tried to translate them with Google but the result was awful, so I hope someone could help me. In the meantime you can visit my profile at
http://inmybag.com/member/cicciput86